If you were to ask customers to identify brands, the first thing they would do it to think about the logos and therefore it is obvious that designing a logo is more than just important for any business. Having said this, whether your logo is good or not is entirely subjective. What works or appeals to your eye may not to someone else and that is ok. However, there are certain factors that need to be taken into consideration. It could be originality, it could be the design, it could be how people remember it course – like the distinctive red and white lines that people identify with Coca Cola.